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On-page and link signals – which means using keywords in titles, domain authority, inbound anchor text and linking domain authority – are the still the most important components of the overall ranking strategies for your business success. Making sure that your site has all of these features ensures that the search engines get the correct information.
Citations - quantity and quality - are a vital part of ranking your business in Google's search algorithms. A business with a great many accurate and complete citations is likely to rank higher than one that does not have many or has many inaccuracies or duplicates/incomplete.
One consumer study shows that roughly 88% of consumers put their faith in online reviews when they research products and services. Online reviews are as trusted as personal recommendations..
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